This is the moment for Latin artists. From 2020 to the present, Latin music has continued its growth to the point that today it is considered the second most important market after the North American market. Companies like Spotify recently at their shareholders meeting were discussing that to reach their main goal in the coming years they must dominate the Latin market. Other platforms consider the same. The industry is noticing that to lead in the coming years, its key to success is ultimately the Latin market.

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WE ARE HERE TO STAY.

This has created the perfect time for our Latin artists. they can be proactive and produce constantly. Also, the support from the big platforms that dominate the markets and their algorithms. When companies have the same interest as the market in general, it is an advantage for the artist who is going in the same direction.

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"The interest is also seen at the corporate level, the most important companies in the music industry have positioned Latinos in prominent positions, especially women."

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What is happening in the music industry looks like a reform, a drastic change to the usual interests. We currently have Latin producers who sign multi-million dollar contracts and artists who generate millions for a single event. This is something that many did not think could happen. The interest of youth in Latin music worldwide has always existed, the problem was that the market had not confirmed the potential that is now remarkable.

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WE ARE READY. Let's work.

Every time there are sporting events, it has become common to listen to songs in Spanish during broadcasts. Our music has become common in countries where Spanish is not the native language. This is the time to work with focus and dedication. The markets are opening their doors to receive good music. They want to help us; we are part of their goals. This is the time to make good music, new things. Surprise people with what doesn't exist yet.

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